Business savvy, innovative marketing professional with 10+ years experience providing strategic leadership for multi-platform marketing and brand management campaigns from conception through launch and execution phases. Exceptionally organized and detail oriented, with a proven track record of prioritizing and simultaneously balancing multiple successful projects within fast-paced, deadline-driven environments. Recognized public speaker and educator on topics for small businesses, startups, and entrepreneurs related to traditional and internet marketing strategies, social media, and website development.
Key Areas of Expertise:
Brand Marketing · Strategy & Development · Content Marketing/Inbound Marketing Strategies · Responsive Website Design & Ecommerce Development · Social Media Marketing ·Email Marketing · Creative Execution · SEO/SEM · Digital Advertising & PPC (Pay-Per-Click)· Business Writing · CRM · Marketing Research & Strategy · Lead Generation · Public & Media Relations · Press Releases · Analytics & Data Reporting ·Team Leadership & Marketing Operations · Project Management · Direct Mail Campaigns · Webinars & Online Events · Business Planning · Budgetary Oversight
Selected Professional Accomplishments
- Authored online course “Social Media Made Simple for Small Businesses” with over 8,500 small businesses and entrepreneurs as students
- Developed press releases for digital & traditional publications, including Forbes.com, Yahoo Finance, MarketWatch, Google News, CNBC.com, AOL Money & Finance, and local newspapers
- Created, developed, and implemented strategic plan for new website infrastructure
- Received formal recognition for positive and professional attitude, quality and quantity of work, and positive contributions to team success
Propel Marketing & Design, Inc. :: Boynton Beach, Florida
President & Principal :: 2011 – Current
Responsible for developing and implementing comprehensive, innovative marketing & communication strategies that drive business results, including web and ecommerce design, inbound/content marketing, direct marketing, social media, email, public relations, SEO, digital advertising (PPC), sales promotions & collateral, and events. Develop creative briefs, and plan strategy for/implement marketing projects. Cultivate strong client relationships to maintain and grow accounts. Produce written and graphic messages including content, newsletters, social media, blogs, and websites. Oversee budgets and track spending. Supervise ad agency operations. Create inbound/content marketing plans that expand company’s digital footprint, awareness, subscribers, and leads. Develop live and online workshops covering topics of internet and traditional marketing best practices, social media, SEO, WordPress and website design.
MultiTrode Inc. :: Boca Raton, Florida
Marketing Manager :: 2009 – 2010
Developed a cohesive look for the organization across platforms, including web, presentations & sales collateral, publications, trade shows, email campaigns, webinars & training materials, advertisements and other marketing campaigns. Led marketing and sales support teams. Created and implemented annual marketing plan and budget. Identified new marketing opportunities and measured the effectiveness of marketing programs. Partnered with Engineering and R&D teams to produce white papers and case studies directly related to current market trends and conditions. Designed, conceptualized, and produced creatives for brochures and other sales collateral. Oversaw event planning for trade shows, field events, internal events, speaking engagements, seminars, webinars, and trainings. Maintained media relations and promoted MultiTrode for article publications.
Imperial Finance & Trading, LLC :: Boca Raton, Florida
Marketing Manager :: 2007 – 2009
Branded and developed organization’s corporate identity. Developed, launched, and maintained company’s websites and blog using best SEO practices. Blueprinted, maintained, and reported on the organization’s pay-per-click online advertising campaigns. Designed promotional and print materials. Developed ad campaigns for banner, billboard, and landing pages. Designed and produced PowerPoint sales presentations. Assisted with commercial scripts for TV and radio.
MWI Corporation :: Deerfield Beach, Florida
Graphic Arts Director :: 2004 – 2007
Supervised the creative design within the corporation; directed and developed final visual images that communicated the organization’s marketing objectives to customers and the community. Administered advertising plan and budget, expedited design of all ads, acted as liaison between corporation and publications, promoted publications of articles, tracked all advertising dollars and response rates. Managed in-house print shop and printing. Prepared corporation for conferences, aiding in the design layout of the booth, designing the backdrop, overhead sign, product layout, advertising, preparing literature and promotional items. Assisted the Vice President of Marketing and Strategic Planning in audience research.
Additional Professional Experience
Boca Raton News :: Boca Raton, Florida // Advertising Designer :: 2003 – 2004
ASCA :: Fort Lauderdale, Florida // Publication Designer :: 2002 – 2003
Purdue University :: West Lafayette, Indiana // Professor’s Instruction Coordinator :: 2001 – 2002
School Datebooks, Inc. :: West Lafayette, Indiana // Graphic Designer :: 2001
Website Programming Languages, Platforms, Systems & Software
Microsoft Office Suite (Word, PowerPoint, Publisher, Excel, Outlook)
Google Web Master Tools
SalesForce.com (and other CRMs)
West Lafayette, Indiana
Bachelor of Science, 2002
Major in Computer Graphic Technology, Focusing on Interactive Multimedia Development
Minor in Art and Design